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This Evaluation Centre provides information on CRM software, contact centre software and marketing software:
 1. Go to Strategy for an up-to-date overview on this vital first stage in your CRM software, contact centre software and marketing software project including CRM, contact centre and marketing articles by expert authors.
2. Go to Supplier Evaluation for CRM software, contact centre software and marketing software Evaluation Reports which have been independently audited and checked for accuracy.
 3. Go to Implementation for information about the remainder of the CRM software lifecycle featuring management briefing articles by top consultancy and analyst firms.
4. Go to Service Centre if you need any other support or information on CRM software, contact centre software and marketing software. The Evaluation Centre is here to help with all your CRM software requirements. |
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News from Computer Weekly |
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Top Business Issues |
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CRM software is just the start
Evaluation Centre's overview of the CRM software, contact centre software and marketing software market...Those companies who provide good service and understand the requirements of their customers are the ones that generally survive and prosper over the long term. In the past, successful companies looked after their customers instinctively – it just made common sense. Nowadays it’s called customer relationship management or CRM for short and you can buy a CRM software package to do it for you!
Of course, a CRM application only provides the mechanistic means for automating the processes a company uses to track and keep information on its current and prospective customers. Just installing a CRM software package on its own is not sufficient to develop and provide a comprehensive customer service environment.
Success depends not on the CRM software implementation, but on building a philosophy and clear strategy for customer service and management. view in full >> |
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New Strategic Briefings |
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Eight misconceptions about buying CRM apps
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Mareeba Consulting’s Richard Boardman identifies your worst ‘killer mishaps’.
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CRM: a risky business?
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Rob Brickle assesses the damage from CRM customer failure and how you can avoid it.
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Improving customer communications
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Email gets poor response rates so Mark Whitehouse of SolutionChannels shows what you can do to improve communication to your customers.
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more >> |
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